Editorial Cartoon: Olympic Sponsorships

Editorial Cartoon Olympic Sponsorships

The Cartoonist Studio Editorial Cartoon Contest continues and I made it to week EIGHT!!  Thanks to all for voting.  Click the image above or here to go to the voting.  You should do a search of “Bearman” and my cartoon will come up front and center and then vote.  Again, as long as I stay in the contest, there will be two editorial cartoons a week to vote on – Mondays and Thursdays.   Oh and you can vote multiple times in each round if you want (resets every six hours) until EOD Tuesday.


OK kids after some heavy posts last week, I thought we were all due for some lightening up with today’s editorial cartoon.  The Olympics are in full swing in London.  I love the Olympics and everything about it.  And I completely understand the International Olympic Committee working hard to protect its brand from those who try to profit off it illegally.  But are they too heavy handed?  While reading the Popehat Blog a few weeks back (I highly recommend it if you are into whats going on with the law and rights) and came across a quote from this article:

Olympics organisers have warned businesses that during London 2012 their advertising should not include a list of banned words, including “gold”, “silver” and “bronze”, “summer”, “sponsors” and “London”, if they give the  impression of a formal connection to the Olympics. See examples of banned and allowed advertising below.

I have heard of some crazy things they have tried to do in the name of protecting the brand including telling butcher shops not to display their sausage in the shape of the Olympic rings or trying to ban vendors from selling chips (fries) around the Olympic venues because of their McDonald’s sponsorship.  They backed off from the latter.

However another quote from the London Organizing Committee rings true

“These rights are acquired by companies who invest millions of pounds to help support the staging of the Games…People who seek the same benefits for free – by engaging in ambush marketing or producing counterfeit goods – are effectively depriving the Games of revenue.”

Thus….giving birth to today’s cartoon.  Why not take the sponsorship that one step further?


The other day I came across a posting by former Star Trek guy and techy Wil Wheaton promoting what he refers to as Don’t Be a Dick Day.  It was Sunday.  Were you?  Shame on you.  Make up for it today.  This was the image I created for it that was actually shared by Mr Wheaton on Google Plus.

Wil Wheaton Don't be a Dick Day by Bearman Cartoons

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72 Responses to “Editorial Cartoon: Olympic Sponsorships”

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  1. bschooled says:

    I’d go for the bronzer medal just to get people to stop asking me if I’m related to the dude from the movie “Powder”.

  2. Tom Falco says:

    This is so true, it’s not even funny. Right after Ryan Lochte won his first race, there were three commercials in a row with him starring in them!

  3. You could wash down the Gold with the Silver.

  4. jynksie says:

    I dont watch the olympics. …and I wouldnt send my d*ck to Will Wheaton, I’d just slap him with it and move on! [blinks]

    …theres a sentence I never thought would materialize! ^

  5. Friggin Loon says:

    Most of Australia’s athletes will probably soon be working at McDonalds.

  6. Comedy Plus says:

    Very clever. Very clever indeed. I like it.

    Have a terrific day. 🙂

  7. I never knew that Ensign Crusher created a holiday!

  8. DadaHyena says:

    I’m just glad you resisted the urge to make a ‘Golden Shower’ joke (now I have to think of inappropriate uses for silver and bronze).

  9. Christy B says:

    LOL I want a chocolate medal 🙂

  10. Tony McGurk says:

    It seems somewhat ironic/contradictory/inappropriate for a junk food company to be sponsoring sport. Here in Tasmania McDonald’s sponsors a football club. Yes kids be healthy, play sport, get off your butt & exercise then come & stuff a big mac & upsized fries down your throat.

    • Tony McGurk says:

      Mmmm… now I’m feeling like a bacon & egg McMuffin but I should do my workout first…

      • Bearman says:

        Does your niece still work at Mickey D’s? She can hook you up. But only if you run to the restaurant from home.

        • Tony McGurk says:

          Dunno, that one is further from home & I haven’t seen her since she moved out of home into her own place. There is Burger King, Subway, Pizza Hut, Dominos, KFC, Charcoal Chicken & a bunch of other fast food shops just up the road at our local shops which is a 2 minute jog. I think Launceston’s suburb of Mowbray is the Fast Food Capital of Australia.

  11. Deb says:

    Aren’t you slick! Good one, Bearman! 🙂

  12. Mark Stokes says:

    Perfect, Bearman! You got my vote!

  13. Nef says:

    This one was awesome. They should hire you to “save the olimpics” and then you can run for president…

    wait… someone else did that.

  14. Christina says:

    I want to know who invented synchronized diving. Great cartoon. Is there a Viagra medal? Or is that the award for the Wil Wheaton?

  15. Binky says:

    I think the bronze one needs work. You can’t eat it. I suggest a chocolate medal instead.

  16. Aw, dammit. Yesterday was Don’t be a Dick Day? Shit. I was wasting my whole Saturday not being a dick. All right, I’ll have to make up for it on Tuesday.

  17. Scott says:

    Both are hilarious! Your cartoons are informative, as well as amusing–I didn’t know about those advertising restrictions, I didn’t know about Wil Wheaton’s bizarre declaration!

    What about “Don’t Be A Pussy Day”–it’s only fair!

    Reminds me of these two items (if you feel you need to delete this, I understand):

    In high school, I hung around members of two Christian student groups. One day, at lunch, a guy from the pothead group shouted to one of my “Christian” friends, “Hey John, you’re a pussy!” To which John replied, “I am what I eat!”

    And there was a supermarket bagger taking a woman’s groceries out to her car. The woman said, “I have an itchy pussy.” And the young man said, “Sorry ma’am, you’ll have to point it out to me–I’m not familiar with Japanese cars.”

  18. Nate Fakes says:

    Do you submit any of these to MAD?

    • Bearman says:

      Any of what? I wouldn’t even know how to submit something there (process, format) or what they are looking for these days.

  19. George says:

    I sure wouldn’t mind a Hershey Milk Chocolate Medal. Yes, I said Milk Chocolate. I recently discovered that with the price of chocolate going up, some candy companies had to remove the wording “milk chocolate” from its packaging and just call it “chocolate candy”.

    And what’s wrong with corporate medal sponsorship? Nearly every coliseum, racetrack, and arena is now named after now company or another. Business rules everything now.

    Great illustration to accompany your article, B!

  20. I don’t even know who the sponsors are here in Germany. Wait, I think they are near naked people because that is all I see on commercials here.

  21. starla says:

    Got my vote! I’ve always wondered about Mcd’s sponsering the Olympics. You can just bet that the athltets aren’t scarfing down happy meals before the big day. I think the second cartoon should be a national holiday. We can start with one day and add others down the road.

    • Bearman says:

      How about one day where you can actually be one and the rest you cannot. I would be happy to get to that ideal.

      McD’s is pushing their under 400 calorie menu during the olympics. Athletes burn enough calories, they can afford to eat the fatty stuff.

      Thanks for the vote.

  22. Jenn says:

    What! This is a genius idea!

  23. blunt says:

    I was a silver bullet champ in college. And, after college for a hefty amount of time. And still, sparatically on random weekends.

    I actually just said to myself today, i need to go get some bronzer.


  24. Friggin Loon says:

    Lynn made me vote twice 🙄

  25. James says:

    I love the Jergens pun.

  26. Tyler says:

    Wow, those medals are brilliant. I think some sort of event needs to revolve around those… Is outdoor, fast food, beer pong a thing?

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