Editorial Cartoon: Olympic Sponsorships
The Cartoonist Studio Editorial Cartoon Contest continues and I made it to week EIGHT!! Thanks to all for voting. Click the image above or here to go to the voting. You should do a search of “Bearman” and my cartoon will come up front and center and then vote. Again, as long as I stay in the contest, there will be two editorial cartoons a week to vote on – Mondays and Thursdays. Oh and you can vote multiple times in each round if you want (resets every six hours) until EOD Tuesday.
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OK kids after some heavy posts last week, I thought we were all due for some lightening up with today’s editorial cartoon. The Olympics are in full swing in London. I love the Olympics and everything about it. And I completely understand the International Olympic Committee working hard to protect its brand from those who try to profit off it illegally. But are they too heavy handed? While reading the Popehat Blog a few weeks back (I highly recommend it if you are into whats going on with the law and rights) and came across a quote from this article:
Olympics organisers have warned businesses that during London 2012 their advertising should not include a list of banned words, including “gold”, “silver” and “bronze”, “summer”, “sponsors” and “London”, if they give the impression of a formal connection to the Olympics. See examples of banned and allowed advertising below.
I have heard of some crazy things they have tried to do in the name of protecting the brand including telling butcher shops not to display their sausage in the shape of the Olympic rings or trying to ban vendors from selling chips (fries) around the Olympic venues because of their McDonald’s sponsorship. They backed off from the latter.
However another quote from the London Organizing Committee rings true
“These rights are acquired by companies who invest millions of pounds to help support the staging of the Games…People who seek the same benefits for free – by engaging in ambush marketing or producing counterfeit goods – are effectively depriving the Games of revenue.”
Thus….giving birth to today’s cartoon. Why not take the sponsorship that one step further?
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The other day I came across a posting by former Star Trek guy and techy Wil Wheaton promoting what he refers to as Don’t Be a Dick Day. It was Sunday. Were you? Shame on you. Make up for it today. This was the image I created for it that was actually shared by Mr Wheaton on Google Plus.
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I’d go for the bronzer medal just to get people to stop asking me if I’m related to the dude from the movie “Powder”.
Isn’t there any sun in Canada…you might have some vitamin D deficiency.
We’ve had nothing but sun up here! Sun, sun, sun, and no rain at all.
But it is COLD 9 months out of the year
Where I am is maybe one or two degrees F colder than where you are.
You don’t have to swear.
I can’t spell Farenhiet. I would have used Celsius, but I didn’t want to confuse you.
And I would have been.
This is so true, it’s not even funny. Right after Ryan Lochte won his first race, there were three commercials in a row with him starring in them!
haha…I can only imagine Tom. Good thing he won or they would have spent a bunch of money for nothing.
You could wash down the Gold with the Silver.
LOL!!!
While applying the bronze
Gotta apply the Bronze. Gotta look good doing it.
Absolutely
I dont watch the olympics. …and I wouldnt send my d*ck to Will Wheaton, I’d just slap him with it and move on! [blinks]
…theres a sentence I never thought would materialize! ^
Funny considering you posted a cartoon today about vasectomies.
Most of Australia’s athletes will probably soon be working at McDonalds.
In the US you would think they all worked at LOWES with their olympic commercials.
More steroids in our fast food than our athletes it seems. We suck. LOL!!!
Very clever. Very clever indeed. I like it.
Have a terrific day.
Thanks sandee!
I never knew that Ensign Crusher created a holiday!
He tried….don’t know how successful it was.
Not nearly as successful as Wombat Day, I’m sure.
http://www.wombania.com/wombat-day.htm
Not nearly.
I’m just glad you resisted the urge to make a ‘Golden Shower’ joke (now I have to think of inappropriate uses for silver and bronze).
From a silver headed lady….wearing inappropriate bronze jewelry??
LOL I want a chocolate medal
No chocolate medals but I know where they sell chocolate coins.
It seems somewhat ironic/contradictory/inappropriate for a junk food company to be sponsoring sport. Here in Tasmania McDonald’s sponsors a football club. Yes kids be healthy, play sport, get off your butt & exercise then come & stuff a big mac & upsized fries down your throat.
Mmmm… now I’m feeling like a bacon & egg McMuffin but I should do my workout first…
Does your niece still work at Mickey D’s? She can hook you up. But only if you run to the restaurant from home.
Dunno, that one is further from home & I haven’t seen her since she moved out of home into her own place. There is Burger King, Subway, Pizza Hut, Dominos, KFC, Charcoal Chicken & a bunch of other fast food shops just up the road at our local shops which is a 2 minute jog. I think Launceston’s suburb of Mowbray is the Fast Food Capital of Australia.
Charcoal Chicken. Haven’t heard of that one but it sounds yummy.
Spit roasted chicken over a bed of coals. They also use organic chicken. Doesn’t really class as junk food as most of their BBQ chicken packs come with a choice of vegetables or salads. A healthier fast food alternative
Sounds better than Boston Market.
Aren’t you slick! Good one, Bearman!
Thanks Deb!
Perfect, Bearman! You got my vote!
Thanks Mark I appreciate it.
This one was awesome. They should hire you to “save the olimpics” and then you can run for president…
wait… someone else did that.
I don’t want that much responsibility. For either job.
I want to know who invented synchronized diving. Great cartoon. Is there a Viagra medal? Or is that the award for the Wil Wheaton?
You sound like my brother. They did try the Viagra medal but it was only guaranteed to stay hard for 4 hours.
I think the bronze one needs work. You can’t eat it. I suggest a chocolate medal instead.
I guess I could have used a Cadbury Bronze Coin…
Perfect!
I’ll be going for the bronze.
Binky you won! Um yeah…can I trade down for the bronze?
I hope so! I don’t want any fries with that.
Aw, dammit. Yesterday was Don’t be a Dick Day? Shit. I was wasting my whole Saturday not being a dick. All right, I’ll have to make up for it on Tuesday.
Please return to your normal dickatude.
Both are hilarious! Your cartoons are informative, as well as amusing–I didn’t know about those advertising restrictions, I didn’t know about Wil Wheaton’s bizarre declaration!
What about “Don’t Be A Pussy Day”–it’s only fair!
Reminds me of these two items (if you feel you need to delete this, I understand):
In high school, I hung around members of two Christian student groups. One day, at lunch, a guy from the pothead group shouted to one of my “Christian” friends, “Hey John, you’re a pussy!” To which John replied, “I am what I eat!”
And there was a supermarket bagger taking a woman’s groceries out to her car. The woman said, “I have an itchy pussy.” And the young man said, “Sorry ma’am, you’ll have to point it out to me–I’m not familiar with Japanese cars.”
Thanks Scott.
Take a risk…don’t be a pussy. That might work
OK you totally made that last story up.
Do you submit any of these to MAD?
Any of what? I wouldn’t even know how to submit something there (process, format) or what they are looking for these days.
I sure wouldn’t mind a Hershey Milk Chocolate Medal. Yes, I said Milk Chocolate. I recently discovered that with the price of chocolate going up, some candy companies had to remove the wording “milk chocolate” from its packaging and just call it “chocolate candy”.
And what’s wrong with corporate medal sponsorship? Nearly every coliseum, racetrack, and arena is now named after now company or another. Business rules everything now.
Great illustration to accompany your article, B!
So chocolate means it is artificial and not real? Figure if you add Milk to chocolate that it waters it down.
I don’t even know who the sponsors are here in Germany. Wait, I think they are near naked people because that is all I see on commercials here.
I need to watch more German tv.
Got my vote! I’ve always wondered about Mcd’s sponsering the Olympics. You can just bet that the athltets aren’t scarfing down happy meals before the big day. I think the second cartoon should be a national holiday. We can start with one day and add others down the road.
How about one day where you can actually be one and the rest you cannot. I would be happy to get to that ideal.
McD’s is pushing their under 400 calorie menu during the olympics. Athletes burn enough calories, they can afford to eat the fatty stuff.
Thanks for the vote.
What! This is a genius idea!
Thanks Jenn
I was a silver bullet champ in college. And, after college for a hefty amount of time. And still, sparatically on random weekends.
I actually just said to myself today, i need to go get some bronzer.
eh.
What about the Golden Arches? Might as well make it a trifecta this weekend.
Lynn made me vote twice
Is that all?
I love the Jergens pun.
I wanted to use Oil of Olay since P&G is an official sponsor but my wife informed me that they don’t make Bronzer.
Wow, those medals are brilliant. I think some sort of event needs to revolve around those… Is outdoor, fast food, beer pong a thing?
Th of war use to be so this should too