Editorial Cartoon: Olympic Sponsorships
The Cartoonist Studio Editorial Cartoon Contest continues and I made it to week EIGHT!! Thanks to all for voting. Click the image above or here to go to the voting. You should do a search of “Bearman” and my cartoon will come up front and center and then vote. Again, as long as I stay in the contest, there will be two editorial cartoons a week to vote on – Mondays and Thursdays. Oh and you can vote multiple times in each round if you want (resets every six hours) until EOD Tuesday.
OK kids after some heavy posts last week, I thought we were all due for some lightening up with today’s editorial cartoon. The Olympics are in full swing in London. I love the Olympics and everything about it. And I completely understand the International Olympic Committee working hard to protect its brand from those who try to profit off it illegally. But are they too heavy handed? While reading the Popehat Blog a few weeks back (I highly recommend it if you are into whats going on with the law and rights) and came across a quote from this article:
Olympics organisers have warned businesses that during London 2012 their advertising should not include a list of banned words, including “gold”, “silver” and “bronze”, “summer”, “sponsors” and “London”, if they give the impression of a formal connection to the Olympics. See examples of banned and allowed advertising below.
I have heard of some crazy things they have tried to do in the name of protecting the brand including telling butcher shops not to display their sausage in the shape of the Olympic rings or trying to ban vendors from selling chips (fries) around the Olympic venues because of their McDonald’s sponsorship. They backed off from the latter.
However another quote from the London Organizing Committee rings true
“These rights are acquired by companies who invest millions of pounds to help support the staging of the Games…People who seek the same benefits for free – by engaging in ambush marketing or producing counterfeit goods – are effectively depriving the Games of revenue.”
Thus….giving birth to today’s cartoon. Why not take the sponsorship that one step further?
The other day I came across a posting by former Star Trek guy and techy Wil Wheaton promoting what he refers to as Don’t Be a Dick Day. It was Sunday. Were you? Shame on you. Make up for it today. This was the image I created for it that was actually shared by Mr Wheaton on Google Plus.