USA Today is reporting that Frito-Lay is dumping that noisy Sun Chips bag on all flavors except the original. Finally accepting defeat in what I predicted (and cartooned) would turn out to hurt sales.
Sales are down 11%. And some environmentalists “hate” us for not putting up with a little noise. But companies should NOT expect people who are interested in helping the environment to have to put up with a shoddy design. They should do better – As it seems Boulder Canyon has done with their chip bag.
When will the world come to me first for advice on these things before spending so much money?
Hat Tip to Crunch Gear for the original heads up.