Tag: Noise

  • The Incredible Observations of Bearman – Sun Chips

    USA Today is reporting that Frito-Lay is dumping that noisy Sun Chips bag on all flavors except the original.  Finally accepting defeat in what I predicted (and cartooned) would turn out to hurt sales.

    Sales are down 11%. And some environmentalists “hate” us for not putting up with a little noise.  But companies should NOT expect people who are interested in helping the environment to have to put up with a shoddy design.  They should do better – As it seems Boulder Canyon has done with their chip bag.

    When will the world come to me first for advice on these things before spending so much money?

    Hat Tip to Crunch Gear for the original heads up.

  • Bearman Cartoon: Noisy SunChips

     

    Noisy SunChips Bag Cartoon


    Don’t know if SunChips (from Frito Lay) are available outside the United States but essentially it is a yummy multigrain chips that come in multiple flavors.   The wife and I have always been big fans…that is until EARTH DAY.



    Bravo to Frito Lay for making something that not only is yummy but also is environmentally friendly.  That is until you actually pull the bag off the shelf.  It’s hard to explain but this guy shows you how annoying this new packaging is.



    Now I am afraid to even go down the chip aisle for fear of someone grabbing a bag.   I mistakenly went down one day while the poor Frito Lay delivery guy was restocking the shelves.  I told him how bad I felt that he had to spend his day listening to that awful noise while stocking the SunChips.  He didn’t say anything but gave me a pleading look to help him find a way out of his misery.

    Even now, there is a half eaten bag of SunChips in our kitchen.  It has been there way longer than normal, because neither of us want to grab the bag.  So Frito Lay I hope your intention in saving the environment wasn’t to send sales of SunChips into a downward spiral thus eliminating any potential waste.  Thankfully the singles haven’t made the move to the new packaging yet.